Tuesday, September 10, 2013
DealBook: Icahn Calls Off Fight Over Dell’s Sale
Saturday, September 7, 2013
Bits: PayPal Refreshes Mobile App to Woo Shoppers and Fight Off Rivals
Sunday, September 1, 2013
Bits Blog: Microsoft Cuts Deal With Activist Shareholder to Avoid Fight
Monday, July 22, 2013
No, Aquaman Will Not Fight a Shark Tornado
John Rood introduced the moderator – Bob Wayne – who then introduced the panelists. Geoff Johns took the stage and showed off the Trinity War video we premiered last week, which you can see below. Jeff Lemire came out next, and added, “The fun thing is seeing that team interact with the greater Justice League universe. If you see Superman, Batman, and Wonder Woman as the holy trinity of the DCU, I see Constantine, Zatanna, and Deadman as the unholy trinity.”
They showed off a page from Forever Evil and brought up Aquaman, where Johns answered the question we’ve all been asking. “People keep asking me if Arthur is going to fight Sharknado. He’s not, but he would win.”
Brian Buccellato came up next, wearing an appropriately fashioned Flash mask, and even showed off his fresh Flash tattoo. He couldn’t say much about Forever Evil: Rogues Rebellion, but did say,“They don’t have world domination or any crazy ideas of what they do. They’re about stealing; they’re about the job. They want to drink beer at the end of the day and know that they stole something really expensive.”
Johns added that the series was focused on how the Rogues deal with the villains taking over, and how they’re not necessarily okay with that. “If you guys have seen the movie The Warriors, it’s like that.”
Lemire called the Count Vertigo special for Villains Month the creepiest thing he’s ever written, so much so that he freaked himself out with it. As for Animal Man, Lemire said he was trying to focus on Buddy’s celebrity status to explore our current culture. He said he was excited to be working with new artist Rafael Albuquerque, and that they’d be sending Animal Man on a space adventure soon. They should some pages from Trillium, and Lemire said that they’d be doing some things special to the floppy editions, storytelling-wise, and that he enjoyed playing with format.
Mark Buckingham came out next and showed off the cover for Fables #134, which features Bigby Wolf and Boy Blue. He also debuted some new pages from the upcoming story arc “Camelot,” a tale primarily featuring Rose Red. They also touched on The Unwritten/Fables story, which Buckingham called a “very much a collaborative adventure between all of us.”
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Gail Simone was the next creator to come out, who joked about Batman getting punched by Gordon in the last issue. She also said that the new art team was the best art team she’s every worked with. “Fernando [Pasarin] is so good at characterization that we can build so much tension and characterization on the page without having to add a whole lot of captions or anything.” She said that all of her characters are at their edges as Gordon hunts Batgirl for killing his son (she didn’t, really).
Simone spoke highly of her collaborator on The Movement, Freddie Williams II, saying that she was proud that the book didn’t really look like any other superhero comics being published today.
Adam Hughes joined the panel to talk a little bit about his work on Before Watchmen: Dr. Manhattan, joking “I aged President years working on that project.” The panel also showed off Hughes’ cover to The Fables Encyclopedia, which is a wrap around.
Sadly, I had to cut out of the panel at this point to head to another commitment! Comic-Con madness!
Joey is a Senior Editor at IGN and a comic book creator. Follow Joey on Twitter @JoeyEsposito, or find him on IGN at Joey-IGN. He often wonders whatever happened to Billy's RadBug.
Saturday, July 20, 2013
In European Antitrust Fight, Google Needs to Appease Competitors
James Kanter reported from Brussels, and Claire Cain Miller from San Francisco.
Sunday, June 30, 2013
Bits Blog: Secret Court Declassifies Yahoo’s Role in Disclosure Fight
Tuesday, June 18, 2013
Archivists in France Fight a Privacy Initiative
Saturday, June 8, 2013
Administration Says Mining of Data Is Crucial to Fight Terror
Investigators worked their way backward and traced the e-mail to an address in Aurora, Colo., outside Denver. It took them to Najibullah Zazi, a 24-year-old former coffee cart operator, who was asking a Qaeda facilitator about how to mix ingredients for a flour-based explosive, according to law enforcement officials. A later e-mail read: “The marriage is ready” — code that a major attack was planned. What followed in the next few days was a cross-country pursuit in which the police stopped Mr. Zazi on the George Washington Bridge, let him go, and after several false starts, arrested him in New York. He eventually pleaded guilty to plotting to carry out backpack bombings in the city’s subway system. It is that kind of success that President Obama seemed to be referring to on Friday in California when he defended the National Security Agency’s stockpiling of telephone call logs of Americans and gaining access to foreigners’ e-mail and other data from Microsoft, Google, Yahoo and other companies. He argued that “modest encroachments on privacy” — including keeping records of phone numbers called and the length of calls that can be used to track terrorists, though not listening in to calls — were “worth us doing” to protect the country. The programs, he said, were authorized by Congress and regularly reviewed by federal courts. But privacy advocates questioned the portrayal of the program’s intrusion on Americans’ communications as modest. When Americans communicate with a targeted person overseas, the program can vacuum up and store for later searching — without a warrant — their calls and e-mails, too. Mr. Obama acknowledged that he had hesitations when he inherited the program from George W. Bush, but told reporters that he soon became convinced of its necessity. “You can’t have 100 percent security and also then have 100 percent privacy and zero inconvenience,” he said. “We’re going to have to make some choices as a society.” To defenders of the N.S.A., the Zazi case underscores how the agency’s Internet surveillance system, called Prism, which was set up over the past decade to collect data from online providers of e-mail and chat services, has yielded concrete results. “We were able to glean critical information,” said a senior intelligence official, who spoke on the condition of anonymity. “It was through an e-mail correspondence that we had access to only through Prism.” John Miller, a former senior intelligence official who now works for CBS News, said on “CBS This Morning,” “That’s how a program like this is supposed to work.” Veterans of the Obama intelligence agencies say the large collections of digital data are vital in the search for terrorists. “If you’re looking for a needle in the haystack, you need a haystack,” Jeremy Bash, chief of staff to Leon E. Panetta, the former C.I.A. director and defense secretary, said on MSNBC on Friday. Under the program, intelligence officials must present Internet companies with specific requests for information on a case-by-case basis, showing that the target is a foreigner and located outside the United States, a senior law enforcement official said Friday. If the N.S.A. comes across information about an American citizen during the search, it turns over that material to the F.B.I. for an assessment, the official said. An administration official said Friday that agencies were evaluating whether they could publicly identify particular terrorism cases that came to the government’s attention through the telephone or Internet programs. Representative Mike Rogers, the Michigan Republican who is chairman of the House intelligence committee, said Thursday that the phone program “was used to stop a terrorist attack.” He did not identify the plot, or explain whether the call logs in the case would have been unavailable by ordinary subpoenas. Two Democratic senators on the Intelligence Committee who have been warning about the bulk collection of records under the Patriot Act, Ron Wyden of Oregon and Mark Udall of Colorado, said Friday that their study of the calling log program has convinced them that it was not worth its cost to privacy. Mark Mazzetti and Michael S. Schmidt contributed reporting.
Sunday, March 10, 2013
DealBook: In Letter, Icahn Pledges to Fight Dell Over Sale
Jeff Zelevansky/ReutersCarl C. Icahn has suggested a so-called leveraged recapitalization of Dell.A special committee of Dell’s board disclosed on Thursday that it had received a letter from Carl C. Icahn, who hinted at “years of litigation” if Dell did not back away from its $24.4 billion deal to sell the company to its founder.
The confirmation of Mr. Icahn’s intent to oppose the bid illustrates the growing pressure on Dell not to pursue the buyout by Michael S. Dell and his partner, the private equity firm Silver Lake. Mr. Icahn is joining a growing chorus that already includes the beleaguered computer company’s two biggest shareholders outside of Mr. Dell himself.
Mr. Icahn did not disclose the exact size of his stake, describing his hedge fund’s holdings only as “substantial.” CNBC reported on Wednesday that he held a stake of roughly 6 percent, acquired in recent weeks.
In the letter, sent to the committee on Tuesday, Mr. Icahn proposed that Dell instead issue a special dividend of $9 a share. Such a payout would be financed from the company’s cash on hand and new debt.
He estimated that the publicly traded company was worth about $13.81 a share, making his suggested transaction – a so-called leveraged recapitalization – worth about $22.81 a share.
“We believe, as apparently does Michael Dell and his partner Silver Lake, that the future of Dell is bright,” Mr. Icahn wrote in the letter. “We see no reason that the future value of Dell should not accrue to all the existing Dell shareholders – not just Michael Dell.”
If Dell fails to comply, Mr. Icahn said he would call on the board to combine a vote on the deal with a vote on re-electing the company’s directors. He said he planned to nominate an alternate slate of nominees.
He also wrote that the $24.4 billion management buyout would be subject to lengthy litigation from shareholders, who will claim it was negotiated to give maximum advantage to Mr. Dell, who is also the company’s chairman and chief executive.
Dell’s special committee, made up of independent directors, has argued that it reached the deal in good faith, having bargained hard for the current price and secured a number of concessions from Mr. Dell aimed at facilitating a higher alternative bid.
Potential bidders have signed nondisclosure agreements to take a look at the company’s books, including Hewlett-Packard, Lenovo and the Blackstone Group, according to a person briefed on the matter.
It is unclear that any of those companies will ultimately make an offer.
In a statement on Thursday, the committee reiterated that it was seeking higher offers through March 22, and invited Mr. Icahn to participate in that process. So far, he has declined, the person briefed on the matter said.
“Our goal is to secure the best result for Dell’s public shareholders — whether that is the announced transaction or an alternative,” the committee said.
Here is the text of Mr. Icahn’s letter to the special committee of Dell’s board:
We are substantial holders of Dell Inc. shares. Having reviewed the Going Private Transaction, we believe that it is not in the best interests of Dell shareholders and substantially undervalues the company.
Rather than engage in the Going Private Transaction, we propose that Dell announce that in the event that the Going Private Transaction is voted down by shareholders, Dell will immediately declare and pay a special dividend of $9 per share comprised of proceeds from the following sources: (1) $4.26 per share, or $7.4 Billion, from available cash as proposed in the Going Private Transaction, (2) $1.73 per share, or $3 Billion, from factoring existing commercial and consumer receivables as proposed in the Going Private Transaction, and (3) $4.26, or $5.25 Billion in new debt.
We believe that such a transaction is superior to the Going Private Transaction because we value the pro forma “stub” at $13.81 per share using a discounted cash flow valuation methodology based on a consensus of analyst forecasts. The “stub” value of $13.81 combined with our proposed $9.00 special dividend gives Dell shareholders a total value of $22.81 per share, representing a 67% premium to the $13.65 per share price proposed in the Going Private Transaction. We have spent a great deal of time and effort in determining the $22.81 per share value and would be pleased to meet with you to share our analysis and to understand why you disagree, if you do.
We hope that this Board will agree to adopt our proposal by publicly announcing that the Board is committed to implement our proposal if the Going Private Transaction is voted down by Dell shareholders. This would avoid a proxy fight.
However, if this Board will not promise to implement our proposal in the event that the Dell shareholders vote down the Going Private Transaction, then we request that the Board announce that it will combine the vote on the Going Private Transaction with an annual meeting to elect a new board of directors. We then intend to run a slate of directors that, if elected, will implement our proposal for a leveraged recapitalization and $9 per share dividend at Dell, as set forth above. In that way shareholders will have a real choice between the Going Private Transaction and our proposal. To assure shareholders of the availability of sufficient funds for the prompt payment of the dividend, if our slate of directors is elected, Icahn Enterprises would provide a $2 billion bridge loan and I would personally provide a $3.25 billion bridge loan to Dell, each on commercially reasonable terms, if that bridge financing is necessary.
Like the “go shop” period provided in the Going Private Transaction, your fiduciary duties as directors require you to call the annual meeting as contemplated above in order to provide shareholders with a true alternative to the Going Private Transaction. As you know, last year’s annual meeting was held on July 13, 2012 (and indeed for the past 20 years Dell’s annual meetings have been held in this time frame) and so it would be appropriate to hold the 2013 annual meeting together with the meeting for the Going Private Transaction, which you have disclosed will be held in June or early July.
If you fail to agree promptly to combine the vote on the Going Private Transaction with the vote on the annual meeting, we anticipate years of litigation will follow challenging the transaction and the actions of those directors that participated in it. The Going Private Transaction is a related party transaction with the largest shareholder of the company and advantaging existing management as well, and as such it will be subject to intense judicial review and potential challenges by shareholders and strike suitors. But you have the opportunity to avoid this situation by following the fair and reasonable path set forth in this letter.
Our proposal provides Dell shareholders with substantial cash of $9 per share and the ability to continue as owners of Dell, a stock that we expect to be worth approximately $13.81 per share following the dividend. We believe, as apparently does Michael Dell and his partner Silver Lake, that the future of Dell is bright. We see no reason that the future value of Dell should not accrue to ALL the existing Dell shareholders – not just Michael Dell.
As mentioned in today’s phone call, we look forward to hearing from you tomorrow to discuss this matter without the need for us to bring this to the public arena.
Very truly yours,
Icahn Enterprises L.P.By:
Carl C. Icahn
Chairman of the Board
Thursday, March 7, 2013
Online-Only TV Shows Join Fight for Attention
Monday, February 25, 2013
DealBook: In Apple Fight, Einhorn Unveils ‘iPrefs’
4:30 p.m. | Updated Apple Inc. has introduced more innovative consumer products than perhaps any other company has in the last decade: the iPod, the iPhone, the iPad.
Eduardo Munoz/ReutersDavid Einhorn, presidentNow the hedge fund manager David Einhorn wants the company to roll out what he calls iPrefs, which he says could produce $61 a share in additional benefits for investors.
It’s a cutesy name for the class of perpetual preferred shares that Mr. Einhorn has called on the technology giant to roll out as a way to deliver more cash to its shareholders. And for over an hour on Thursday, Mr. Einhorn, the president of the hedge fund Greenlight Capital, patiently walked listeners through his argument about why those securities made the most sense for returning the company’s $137 billion cash hoard to what he said were its rightful owners.
Flipping through a voluminous PowerPoint presentation, Mr. Einhorn argued that his idea bore merit and deserved shareholder support. He also explained how iPrefs work: Apple would issue one preferred share, carrying a quarterly dividend of 50 cents each, for each outstanding common share.
He conceded that the idea was unusual. But he argued that it was a fresh way to reward shareholders while letting Apple hold on to a still-substantial “rainy day” fund.
“We know they embrace innovation and can recognize it when they see it, even if it isn’t the kind of innovation people usually think of when they think of Apple,” Mr. Einhorn said.
“We hope Apple agrees with us when we say that iPrefs are an innovative idea whose time has come,” he added
The conference call came after several current investors in Apple and a former one in Greenlight called on Mr. Einhorn to halt his fight, which has included suing Apple for what the hedge fund manager called an improper bundling of several shareholder initiatives. The proposal on Apple’s proxy includes the elimination of the company’s ability to issue preferred shares without shareholder consent.
The California Public Employees’ Retirement System, the big pension fund, has urged shareholders to support the so-called Proposal 2, arguing that it actually promotes good corporate governance.
“I came off the call deeply puzzled,” Anne Simpson, the pension fund’s director of global governance, told DealBook in an interview after the call. “He finished off by saying you should vote against Proposal 2 to send a message, but he’s in court trying to prevent Proposal 2 from going ahead.
Calpers had been actively soliciting shareholder support for the corporate governance changes since before Mr. Einhorn filed his suit and believes the proposal will pass handily.
Ms. Simpson is undecided about the merits of the hedge fund manager’s idea, but she took issue with the idea of a big, distracting fight with a company that has already said publicly that it was considering the concept.
“This is really about proper conduct,” she said. “I don’t feel happy that activist funds can use disruptive tactics when the company says that they’re listening and willing to meet.”
And Richard Clayton, the research director of the CtW Investment Group, which represents several unions’ pension funds, added, “What we heard on the call was David Einhorn acknowledge that Proposal 2 does advance shareholder rights.”
A Federal District Court judge is weighing issuing a preliminary injunction on Apple’s shareholder vote on Feb. 27, as he prepares a ruling on whether Apple violated securities rules. The judge, Richard J. Sullivan, has indicated that Mr. Einhorn’s lawsuit appears likely to succeed as a matter of law.
David Einhorns Apple Inc. iPrefs Presentation by
Friday, November 23, 2012
Diddy And Kid Cudi Fight Over Cassie
Early this year, there was a rumor circulating that Kid Cudi and Cassie had a secret rendezvous behind Diddy’s back. From what we heard, Kid Cudi and Cassie were good friends, and Cassie confided in him regarding her issues with being Diddy’s side piece. The source says that Cudi took advantage of Cassie while she was emotionally weak and seduced her.
Related: Hip-Hop Rumors: Did Kid Cudi Hook Up With Cassie Behind Diddy’s Back?
According to Bossip, Diddy was furious with Cudi and even allegedly threatened to have him killed! Well, ish hit the fan on Tuesday night when all three went out to Club Trousdale in Hollywood. Check out how Bossip reports it below:
Tuesday night Diddy and Cudi got into a nice little fight at Club Trousdale in Hollywood.
“The club owner didn’t know that the two had beef over Cassie and decided to sit Diddy down next to Cudi,” the spy tells BOSSIP. “The two then exchanged some heated words to the point where the entire club was watching – creating a huge scene.”
Well at least nobody got hurt. Except Cudi’s ego most likely.
Maybe Kid Cudi should stop partying so hard and sober up and avoid the club scene. Because it seems Diddy has made it clear he runs NY and LA.
That ish Cray!
Side note: Kid Cudi must really be going through something right now, because we hear that he has given up some of his parental rights for his daughter. According to TMZ, Kid Cudi agreed to give up custody of his daughter in exchange for visitation rights. According to his daughter’s mother, Cudi has violent tendencies and a “long history of consistent drug and alcohol abuse.”
It sounds like Kid Cudi needs an intervention.Saturday, October 13, 2012
Lindsay Lohan and Dina in Huge Domestic Fight — 911 Called
HUGE FIGHT
911 CALLED
7:08 AM PDT Sources close to Lindsay tell TMZ ... Dina was "wasted" at the nightclub. We're told the fight started when Lindsay wanted to take her limo to her NYC hotel, but Dina wanted to take it to her home in Long Island, to avoid paying for a taxi. Somehow Dina prevailed, over the intense protests of her daughter. We're told Dina scratched Lindsay's leg in the process.
6:26 AM PDT -- Law enforcement sources tell TMZ ... cops took a Domestic Incident Report but no arrests were made.
6:11AM PDT -- We're told the 911 call was a domestic violence call. Sources say in one of the 911 calls to cops ... the caller said Lindsay was being held against her will by Dina and the driver.
Lindsay Lohan and mama Dina were in a blowout, violent fight early this morning, that ended in a 911 call with cops rushing to the scene ... TMZ has learned.
It started last night when the duo went to a nightclub in New York City. Our photog says they left the club at around 4 AM and headed back to Dina's home in Long Island.
Lindsay and Dina started arguing in the car and it escalated when they got home. We're told it became physical with Lindsay sustaining a cut on her leg. We're also told there was property damage -- including a broken bracelet of Lindsay's -- that occurred during the scuffle.
Cops are still on scene.
The pic below (Lindsay with a random clubgoer) was taken before the fight started ... at Electric Room, the nightclub inside the Dream Downtown -- the hotel where Lindsay allegedly hit a dude while pulling into the garage.
Monday, October 1, 2012
Rick Ross & Young Jeezy — Fight at BET Awards, Shots Fired
Brawl at BET Awards
Shots Fired
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A fight broke out backstage at the BET Hip Hop Awards tonight between Rick Ross and Young Jeezy that resulted in shots being fired .. sources at the awards tell TMZ.
According to our sources, Ross and Jeezy exchanged words backstage and started pushing and shoving each other. We're told BET security and bodyguards for each of the rappers eventually separated the two.
Our sources on the scene say that after the fight had been broken up, a member of Rick Ross' entourage pulled out a gun while in the parking lot and shots were fired.
We're told Jeezy and Ross are still at the awards, which are being taped tonight in Atlanta and air next month.
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A spokesperson for the Atlanta Police Department tells TMZ, "Shortly after 7:15 pm Saturday, a fight broke out in the parking lot at the Atlanta Civic Center (where the BET Awards were being taped) between two groups. Atlanta Police Department officers on scene responded to break up the fight and used OC spray in the process. Individuals fled the scene. There were no arrests or reports of serious injuries. Reports of shots fired appear to be untrue." Our sources maintain shots were fired.
We're also told that 50 Cent got into it with a rapper named Gunplay, a protƩgƩ of Rick Ross.
Can't we all just get along?
Sunday, September 30, 2012
Monday, September 24, 2012
Fight Breaks Out at Foxconn Plant in China
Saturday, September 22, 2012
Advertising: Samsung-Apple Fight Moves to the Marketing Arena
Thursday, September 20, 2012
Advertising: Samsung-Apple Fight Moves to the Marketing Arena
Tuesday, August 7, 2012
Disruptions: Disruptions: Apple Patent Fight With Samsung Spills Some iPhone and iPad Secrets
APIC/Getty ImagesHorace Goldin sawing a woman in half. The magician’s secrets were revealed in the 1930s when he went to court to defend his signature illusion, much like Apple’s secrets are being brought to light in a patent lawsuit the company has brought against Samsung.SAN JOSE, Calif. — Back in the early 1930s, a magician by the name of Horace Goldin went to court to defend his signature illusion: sawing a woman in half.
Mr. Goldin filed a lawsuit against the R. J. Reynolds Tobacco Company for using this magic trick in an advertisement and explaining how it worked. According to an article in The New York Times from March 1933, Mr. Goldin, who had won a patent for the illusion a decade earlier, asserted that the ad had adversely affected his ability to get people to see his shows. He asked for $50,000 in damages. (That’s about $865,000 in today’s dollars.)
I thought about Mr. Goldin last week as I sat in a federal courtroom here in the capital city of Silicon Valley. I listened to evidence presented in a patent lawsuit that Apple has brought against Samsung Electronics. Apple claims that Samsung copied its designs for the iPhone and the iPad.
You see, even just by filing his patent, and then using it to litigate, Mr. Goldin publicly drew attention to the secrets of his profession. Apple, by going to a jury trial to defend the patents of its most prized products, is also allowing competitors and the public to see inside one of the most secretive companies in the world.
Steven P. Jobs, the co-founder of Apple, was very much in the mold of a magician. People often spoke of being sucked into a “reality distortion field” as he pitched his new products. Anyone who closely watched those dramatic announcements may recall how he repeatedly used the word “magical” to describe his latest devices.
The way the audience oohed and aahed during his performance was as if Mr. Jobs was saying: “Step right up! Ladies and gentlemen. Boys and girls of all ages! See the latest magical Apple device. You can stretch your fingers on the flat screen and zoom into a photo or map!”
More oohs and aahs.
It was, after all, Arthur C. Clarke, the science fiction author, who once said, “Any sufficiently advanced technology is indistinguishable from magic.” And as Mr. Jobs knew so well, one thing that makes magic so, well, magical, is that you don’t know how it works. It’s also one reason Apple is so annoyingly tight-lipped.
Based on early depositions and courtroom documents that have been submitted for the Apple v. Samsung trial — including photos, e-mails and prototypes — we’re starting to learn just how Mr. Jobs pulled off his tricks.
On the first day of the trial, Christopher Stringer, a longtime industrial designer at Apple with a flair for the theatrical — he wore an ice-cream-white suit — explained the process the company goes through to create these prototypes.
For example, 15 or 16 designers worked together around a kitchen table. When it came time to plan the devices, the company tried almost everything. There are iPads of various exaggerated shapes and sizes. They are white, black or metallic. One iPad has a strange stand that protrudes from the back.
Some of the early prototypes of the iPhone are bizarre. One, a long black rectangle, looks as if it is twice the size it should be. Others have beautifully curved glass screens. Another resembles an old silver iPod that just happens to be a phone, too. And there’s the strangest of all: an iPhone that looks like a stretched hexagon made of cheap black plastic.
While in court on Friday, Philip W. Schiller, Apple’s senior vice president for worldwide product marketing, pulled the curtain further back when he divulged the company’s advertising budgets — often more than $100 million a year for the iPhone alone. Also at the hearing, Scott Forstall, senior vice president for iPhone software, explained that the early iPhone was called “Project Purple.” Mr. Forstall said it was built in a highly secure building on Apple’s campus. A sign on the back of the building read “Fight Club.” Behind the security cameras and locked doors, most employees on the project did not even know what they were working on.
This is just the beginning. There will be weeks of trials and other executive inquisitions that will explain how other magic tricks work inside Apple.
For its part, Samsung accuses Apple of copying from Sony — Sony! — and other electronics makers. It even sent out a news release containing evidence that the court would not allow to be presented before the jury that showed what it says is truly behind the magic.
It seems that even if Apple wins the patent case against Samsung, it may find itself in the same pickle that Mr. Goldin did 80 years ago.
Although the federal court threw out Mr. Goldin’s claim in 1938, the damage had already been done. Besides the large legal fees, the news media brought more attention to how the magic trick of sawing a woman in half actually worked — it was no longer magical. (The secret involved two women. The first woman’s feet protruded from the base of the box, the other’s head stuck out of the top.)
Years later, when Mr. Goldin developed a new illusion in which a giant buzz-saw blade appeared to cut through a woman who was not even enclosed in a box, he chose not to file a patent. He didn’t follow up with any litigation against people who tried to copy or use his trick. He had learned it didn’t pay to protect his secrets that way.
By showing the public how it designs products that twice radically changed the electronics industry, Apple could risk losing some of its magic.
E-mail: bilton@nytimes.com