Showing posts with label Olympics. Show all posts
Showing posts with label Olympics. Show all posts

Sunday, July 13, 2014

Review - Muay Thai Training To Trap Music

Muay Thai is a martial art that can transform anyone into a unified weapon. Teaching them how to utilize what muay thai practitioners refer to as "The Science Of 8 Limbs". The 8 limbs consist of your 2 fists, your 2 elbows, your 2 knees, and your 2 shins. The kicks in muay thai are what really sets the art apart from others. When you hear a perfectly executed thai kick smack against someone's leg, you can just imagine  the pain. Punching combinations that almost resemble western (American) style boxing, vicious elbow strikes, brutal knees, devastating kicks, and not to mention the dreaded "Muay Thai Clinch".

I personally have been fascinated my Muay Thai since I was a child. It wasn't until the recent year and some months when I started taking Wushu, I branched over into Jujitsu, and from there, I landed into Muay Thai. I wanted to have a diverse MMA background, and I knew I had to add MT into it.

For all my hip-hop heads, you already know the feeling you get the second you hear some dope trap music drop. Imagine combining a hardcore MT training session, with some dope ass trap music to accompany each punch and kick as they bang into the pads.
Left Superman Punch
Its amazing the feeling I get when I land a nice sharp elbow into the pads, or feel my body pivot and rotate all the way through a high roundhouse kick. You can get motivation from watching others do what you are interested in doing. I love doing MMA and MT, and I love showing people my videos. Its a way for me to critique myself and look for what I need to improve on and various other things. The number one point of me sharing any of my videos is for learning purposes for myself and for others.

Right Rear Straight Knee
So why do we kick with our "Shins" in MT and not the "Feet" like Karate, Kickboxing, or Taekwondo? Simple! Okay imagine this. Imagine that there is a wooden baseball bat being held by two men. One laying on the ground with his arms wrapped tightly around the barrel of the bat, and another man standing holding the very top of the handle.

Do you think anyone in the world would be able to kick as hard as they can through this baseball bat using the top of their foot? Fuck no, and if they tried, I guarantee they wouldn't be able to walk the same. This has been done by using the Muay Thai round kick to completely kick through multiple types of official wodden MLB bats. This crazy feat was possible because you use your shin to strike with any type of MT round kick.

Here is a link to an actual Sports Science Video When A Thai Fighter Breaks A Bat With His Shin

The only time our actual "feet" are used is when we use a technique called a "Teep Kick". This is use to push the opponent back if they are too close, or to push them back to setup for a long range attack. When you teep kick, you can either strike with the balls of the feet to make it a strike, or strike with the heel of the foot, to create a pushing effect on  the opponent.
High Face Teep Kick
Elbows can be very deadly if you know how to use them the right way. The tip of the elbow is sharp as a knife when it slashes across the forehead and nose. They can even KO someone if landed on the chin, jaw, or even to the side of the head.

Left Lead Elbow


Your knees can cause just as much damage as a perfectly timed uppercut, especially from the clinch. Your knee is a very diverse tool, because just like with the shin, you can also block with your knees as well, even though its recommended to block with the shin. Knee strikes can end fights quickly. A good knee to ribs can cause one or multiple cracked ribs, because the knee is a very hollow and solid bone, just like the elbow.

Lead Left Straight Knee

I also write and record hip-hop, so I know about that trap music real tough. It puts you off into your own zone, when you head that sick ass bass line, with the crispy snares and the chopping of the hi hats, its nothing like a sick trap beat. Muay Thai is a freedom of ones expression within their body, like freestyling. Combine that freedom of expression with the sounds and rhythm of your favorite trap songs.

Training Out In The Open, Literally.
I love the confidence I gain from training MMA in general, but MT is my hands down favorite. I love the science behind the movements, the angles for your stance, and how  to turn and pivot the right way with kicks, I am a disciple of Muay Thai. Another great benefit of practicing MT is that you build up a great cardiovascular system, because they techniques utilize the core muscles and their are crazy twists, turns, and even jumping involved to execute a vast amount of techniques.

Focus Mitt Drills

Overall, I believe that if you are interested in Muay Thai, but you don't do it, you should give it a try. You will learn how to use all parts of your body as a weapon, get into shape, and be in a healthier state. MT is starting to become the next "Crack" addiction over in America in the MMA world. You can get inspiration to study MT by simply watching videos online, reading books about MT, or even attending seminars. I give to you my video for viewing and inspirational purposes. No I am not a MT guru, I'm just a low totem pole guy seeking to learn more and improve more.

Chin tucked, Guards up, Ready to strike.

I plan on visiting Phuket, Thailand to attend their 8 day training program. I feel that if I want to learn authentic MT, I should go to where it originated from. I hear that training out in Thailand is the ultimate experience, and many people who go one, continue to go back to learn more and more. I don't know where my journey in MMA will take me, but I don't plan on sitting around thinking about it, I rather fight and train my way through the tunnel. As of now, I have been inducted into the USJJO (United States JuJitsu of Ohio) and I plan on visiting Thailand within the next 2 years.

Trophies, Medals, A Plaque and my USJJO patch



"Muay Thai Training To Trap Music"



* I released a brand new EP this 4th of July titled "The Renaissance Era". lol no  there is no trap music on this project, but I do have 3 amazing songs over original production in great quality. Its out right now on iTunes. The entire EP is only $4.95 for the whole thing, or .99 cents per song. This EP contains 5 tracks. An into and outro, and 3 dope sounds in between.

Click artwork to visit iTunes and preview this EP

Tuesday, November 12, 2013

The Olympics of the Future

Self-driving cars are a given, auto enthusiasts say, perhaps reserved to whiz V.I.P.’s on designated lanes through the traffic-choked capital. To help hoi polloi navigate the city, buses powered by fuel cells will be commonplace, the futurists say. Older people in the graying country might wear robot suits to get around. Next-generation translation services, streamed through wearable technology, will help locals communicate with foreign guests. And perhaps there will be some climate engineering to ease the heat and wretched humidity of the Tokyo summer.

But there are also worries about the future. Tokyo, with 13 million people, is one of the world’s most disaster-prone cities — earthquakes, typhoons, tsunamis and storm surges. Experts worry about the effects shifting weather patterns will have on the Tokyo Bay section where many of its new Olympics venues will be built.

“There’s no city in the world like Tokyo,” said Hiroyuki Hayashi, a spokesman for the government’s “FutureCity” initiative, which was introduced in 2010 to explore future approaches to urbanization. “It leads in both possibilities and challenges.”

Tokyo fancies itself a city of the future. A similar theme resonated the last time it hosted the Summer Olympics in 1964. It had climbed out of the ashes of World War II and was presenting a shining new image to the world with multiple subway lines, a modern airport and its bullet train system, then the fastest in the world. The country demonstrated its emergence as a technological leader by broadcasting the Olympics live by satellite for the first time.

This time, Japan wants to show a vibrant country, re-emerging from the pain of decades of recession to reclaim its position as a driving force in high technology.

For Hisashi Taniguchi, chief executive of the Tokyo-based robotics company ZMP, the Olympics will be the catalyst Japan needs to leap ahead of other countries in building driverless cars. Google and BMW are also working on autonomous car technology, which experts say is safer and cleaner and leads to fewer traffic jams because of computer-controlled efficient driving. Although big Japanese automakers like Nissan, Toyota and Honda are also working on the same technology, as are smaller Japanese companies like ZMP, the technology has not yet been showcased by a Japanese carmaker in any major way.

The Olympic Games would bring heavy traffic on well-defined routes like those from the athletes’ village to Olympic venues on Tokyo’s waterfront. A fleet of 100 or more self-driving cars and vans could shuttle athletes and V.I.P.’s, Mr. Taniguchi said, and would be easier to place in the Tokyo waterfront’s wide roads than in the congested center of the city.

“With such a well-defined target, driverless cars seem a lot more realistic,” Mr. Taniguchi said. His RoboCar uses laser range finders, infrared distance sensors and image processing to spot obstacles and maneuver its way through traffic.

The risk is that while the technology might be ready in seven years, regulators in Japan are not known for acting quickly. Tokyo officials will not definitively rule out the driverless car idea, though they point to a list of regulatory hurdles before the technology is allowed.

The country wants to showcase other transportation technology, too. Hino Motors, together with its parent company, Toyota Motor, plans to release a new fuel cell-powered bus in 2016 that reduces greenhouse emissions. And while the Japanese do not expect to be riding the nation’s magnetically levitating train that zooms at 300 miles an hour until 2027, government officials have suggested that the operator make at least part of the line available to visitors to the Games.

Tokyo has also promised the Games will be green, or at least carbon-neutral with efficient natural-gas turbine power stations and solar parks across the country.

Then, of course, this being Japan, there are the gadgets.

Takahito Iguchi, founder of Telepathy, a start-up, envisions a Games where visitors could constantly live-stream what they see with wearable devices like the company’s Telepathy One headset, which floats a microprojector and camera in front of one eye. The first version is expected this year, giving it time to catch on.

NTT DoCoMo, Japan’s largest cellphone carrier, has introduced “instant translation” glasses that use cameras, text recognition technology and translation software to render Japanese signs, menus and whatever else its wearers see into the visitors’ language. The company also plans to have its cellphone service ready to process data 100 times faster than current networks.

The futurists also envision wireless charging stations everywhere, flexible displays that will turn a variety of surfaces into information hubs and television featuring “super hi-vision” that is 16 times the level of detail of current high-definition TVs.

“Japan still has great technology, and the Olympics gives people like us license to suggest wild ideas,” Mr. Iguchi said.

For some living in Tokyo, preparation for the Games is less about chasing utopian dreams and more about addressing the grave challenges the city faces. For all the talk of renewable energy, the nuclear crisis at Fukushima, 160 miles north of Tokyo, is not yet under control. There is a big question mark over Japan’s future energy policy. Much of the city’s newest developments are centered on the vulnerable coast.

Tokyo must spend the next seven years retrofitting its older buildings with Japan’s advanced earthquake technology, strengthening the city’s flood gates and updating its aging expressways, experts say. Tokyo could show the way forward in urban renewal, too. It recently used advanced “stealth demolition” technology — jacking down a building rather than blowing it up — to raze an old skyscraper in central Tokyo.

The aging population is also a challenge for Japan. Though the Olympic committee promotes Tokyo as a center for youth culture, one in five Tokyoites are already 65 or older, and the government estimates that ratio will rise to one in four by the time the Olympic torch arrives. Current forecasts suggest that demographically, 2020 could be Tokyo’s last hurrah; after that, the city’s population could enter a long decline.

The robot maker Cyberdyne thinks its robotic suits will help older Japanese and visitors get around during the games. Its Hybrid Assistive Limb is a battery-powered pair of legs that anticipates and augments body movements. Since 2010, the company has leased about 400 suits to 170 hospitals and nursing homes in Japan.

Some Tokyoites are concerned that the city’s remaking will go too far. The redevelopment of some of Tokyo’s most beloved neighborhoods is already underway, including the relocation of Tokyo’s Tsukiji Fish Market. Some question whether the city of 13 million really needs an expensive new 80,000-seat Olympic Stadium — wildly futuristic in design as it is — when its population is expected to shrink.

Christian Dimmer, an urban designer and assistant professor at Tokyo University, said that if Tokyo’s population was declining, it could ill afford the white elephants that have come to haunt previous Olympic hosts.

“It’s important to understand that the Games are a means to achieve a more resilient, self-reliant society and not as an end in itself,” he said. “That would be a terrible waste of resources.”

Tuesday, October 30, 2012

Media Decoder Blog: Olympics and Asset Sales Help Lift Comcast Profits

Aided by the sale of assets and a lift from the Summer Olympics, Comcast reported strong third-quarter growth on Friday, surpassing expectations on several crucial measures.

Comcast, the nation’s largest cable company, said its net income rose to $2.11 billion, or 78 cents a share, compared with $908 million, or 33 cents a share, in the same quarter last year. Most of the increase was attributed to the sale of wireless spectrum to Verizon Wireless and the sale of its 15.8 percent stake in A&E Television Networks. Excluding the sales, net income was $1.25 billion, or 46 cents a share, in line with analysts’ estimates.

The company’s overall revenues rose to $16.5 billion, beating estimates. Its core cable business lost 117,000 of 22 million video subscribers, not quite as many as analysts had forecast — and more important, 29 percent less than were lost during the same quarter last year. Its broadband business gained 287,000 subscribers, topping 19 million for the first time, a bit more than forecast.

Most important for Comcast, its average video subscriber paid more than $150 a month for its services for the first time — more than offsetting the slight decline in total subscribers. Total revenue for video, broadband, business services and the rest of the cable communications business was $9.97 billion, up from $9.33 billion in the year-earlier period.

Comcast’s other business, NBCUniversal, acquired last year, also posted gains, thanks in part to the broadcast of the Summer Olympics in July and August. The company reported $120 million in profit from the Olympics, easily exceeding a projected $200 million loss, partly as a result of higher-than-expected television ratings. When revenue and expenses from other quarters are added up, NBC will break even on its investment, Comcast’s chief financial officer, Michael Angelakis, said on Friday.

The Olympics lifted NBCUniversal’s broadcast TV unit to an $88 million profit. Without the Games, broadcast would have lost $32 million, compared with the $7 million loss in the year-earlier period. Comcast’s earnings release cited two reasons for that: higher programming costs because NBC started some of its fall shows earlier than usual, and expenses tied to news coverage of the presidential election.

Brian L. Roberts, Comcast’s chief executive, told investors during a conference call on Friday morning that NBC was “off to a very strong start in this prime-time season.” The network has been winning in the advertiser-friendly demographic of adults 18 to 49 for seven weeks.

“It’s certainly early, but I believe and hope we are seeing the beginning of a turnaround at NBC,” Mr. Roberts added.

Including $1.2 billion in Olympics revenue, NBCUniversal as a whole posted $6.8 billion in revenue, up from $5.2 billion in the year-earlier period. The cable networks unit, an umbrella for channels like Bravo and E!, had no ad revenue growth, but had slight growth overall as a result of higher per-channel subscriber fees. The film unit showed a 24 percent revenue gain, to $1.4 billion, thanks to successful theater releases like “Ted” and “The Bourne Legacy.”

Sunday, September 30, 2012

Advertising: NBC Unpacks Trove of Viewer Data From London Olympics

Instead, she watched the London Olympics on television. She went to NBC’s Web sites to stream the competitions, which that day included badminton, beach volleyball, tennis, cycling, judo and gymnastics. She watched swimming live on her tablet and chatted with friends about the Games on Twitter and Facebook. The only time that day she was not engaged in something related to the Olympics was when she appeared to be in the car — or asleep.

She was one of more than 50,000 participants in a dozen studies conducted by Comcast’s NBCUniversal unit as part of its so-called Billion Dollar Research Lab. The research did not cost $1 billion, but NBCUniversal paid more than four times that sum in 2011 to broadcast the Olympics through 2020. As part of that giant tab, the media company gets an exceptional opportunity to study viewers’ behavior.

The findings of the studies, shared with The New York Times, revealed vast shifts in the way people watched the Games this year compared with the Olympics in Vancouver in 2010 and in Beijing in 2008, and they offered insight into how television will further evolve into a multiplatform experience.

Think of it as the world’s largest “sandbox” in which media researchers can play, said Alan Wurtzel, president of research and media development at NBCUniversal. “It gives us a glimpse into the future.”

Mr. Wurtzel, whose office at 30 Rock in Manhattan is decorated with a brick-size cellphone and an antique calculator the size of a typewriter, among other relics, walked through 60 pages of charts and statistics. He will unveil the findings to advertisers next week at the American Marketing Association conference in Las Vegas and during an event related to Advertising Week in New York.

For research wonks there’s no event quite like the Olympics. Roughly 217 million people in the United States watched the London Games, making it the most watched television event in history. And unlike other big, live events like the Super Bowl or the Academy Awards, the Olympics offer researchers a prolonged, 17-day period during which to study behavior.

That sandbox showed that eight million people downloaded NBC’s mobile apps for streaming video, and there were two billion page views across all of NBC’s Web sites and apps. Forty-six percent of 18- to 54-year-olds surveyed said they “followed the Olympics during my breaks at work,” and 73 percent said they “stayed up later than normal” to watch, according to a survey of about 800 viewers by the market research firm uSamp.

Forty-six percent said they “delayed doing laundry and other household chores” to catch events like gymnastics, where the United States won over Russia and Romania for the gold, and swimming, where Michael Phelps narrowly came in second in the men’s 200-meter butterfly.

NBC will work its Olympics lab results into its advertising sales pitch. One study measured viewers’ recollections of 56 brands. The brands advertising during the coverage, especially if the ads were in some way related to the Olympics, registered better recall. Seventy-six percent of respondents said they “enjoyed watching commercials during the Olympics that are tied in some way to the Games.”

The results signaled vast changes from just two years ago in Vancouver, when tablets and mobile video streaming were still in their infancy. The two most streamed events on any device during the London Olympics, the women’s soccer final and women’s gymnastics, surpassed all the videos streamed during the Vancouver Olympics combined.

The growing number of viewers who own tablets will only lead to more streaming. “That’s clearly a glimpse of where tablets are going,” Mr. Wurtzel said. Thinking ahead to the Winter Olympics in Sochi, Russia, in 2014 and to the Summer Games in Rio de Janeiro in 2016, he added: “All bets will be off as the price of tablets goes down.”

But perhaps the most important results for NBC’s business interests were its findings that the deluge of online viewing options did not cannibalize the coveted prime-time audience, Mr. Wurtzel said.

This article has been revised to reflect the following correction:

Correction: September 28, 2012

The Advertising column on Wednesday, about the results of extensive research by NBCUniversal on viewership of the 2012 Summer Olympics, described incorrectly the event that the swimmer Michael Phelps narrowly lost. It was the men’s 200-meter butterfly, not the 200-yard butterfly.

Saturday, September 29, 2012

Advertising: NBC Unpacks Trove of Viewer Data From London Olympics

Instead, she watched the London Olympics on television. She went to NBC’s Web sites to stream the competitions, which that day included badminton, beach volleyball, tennis, cycling, judo and gymnastics. She watched swimming live on her tablet and chatted with friends about the Games on Twitter and Facebook. The only time that day she was not engaged in something related to the Olympics was when she appeared to be in the car — or asleep.

She was one of more than 50,000 participants in a dozen studies conducted by Comcast’s NBCUniversal unit as part of its so-called Billion Dollar Research Lab. The research did not cost $1 billion, but NBCUniversal paid more than four times that sum in 2011 to broadcast the Olympics through 2020. As part of that giant tab, the media company gets an exceptional opportunity to study viewers’ behavior.

The findings of the studies, shared with The New York Times, revealed vast shifts in the way people watched the Games this year compared with the Olympics in Vancouver in 2010 and in Beijing in 2008, and they offered insight into how television will further evolve into a multiplatform experience.

Think of it as the world’s largest “sandbox” in which media researchers can play, said Alan Wurtzel, president of research and media development at NBCUniversal. “It gives us a glimpse into the future.”

Mr. Wurtzel, whose office at 30 Rock in Manhattan is decorated with a brick-size cellphone and an antique calculator the size of a typewriter, among other relics, walked through 60 pages of charts and statistics. He will unveil the findings to advertisers next week at the American Marketing Association conference in Las Vegas and during an event related to Advertising Week in New York.

For research wonks there’s no event quite like the Olympics. Roughly 217 million people in the United States watched the London Games, making it the most watched television event in history. And unlike other big, live events like the Super Bowl or the Academy Awards, the Olympics offer researchers a prolonged, 17-day period during which to study behavior.

That sandbox showed that eight million people downloaded NBC’s mobile apps for streaming video, and there were two billion page views across all of NBC’s Web sites and apps. Forty-six percent of 18- to 54-year-olds surveyed said they “followed the Olympics during my breaks at work,” and 73 percent said they “stayed up later than normal” to watch, according to a survey of about 800 viewers by the market research firm uSamp.

Forty-six percent said they “delayed doing laundry and other household chores” to catch events like gymnastics, where the United States inched out a win over Russia and Romania for the gold, and swimming, where Michael Phelps narrowly came in second in the men’s 200-yard butterfly.

NBC will work its Olympics lab results into its advertising sales pitch. One study measured viewers’ recollections of 56 brands. The brands advertising during the coverage, especially if the ads were in some way related to the Olympics, registered better recall. Seventy-six percent of respondents said they “enjoyed watching commercials during the Olympics that are tied in some way to the Games.”

The results signaled vast changes from just two years ago in Vancouver, when tablets and mobile video streaming were still in their infancy. The two most streamed events on any device during the London Olympics, the women’s soccer final and women’s gymnastics, surpassed all the videos streamed during the Vancouver Olympics combined.

The growing number of viewers who own tablets will only lead to more streaming. “That’s clearly a glimpse of where tablets are going,” Mr. Wurtzel said. Thinking ahead to the Winter Olympics in Sochi, Russia, in 2014 and to the Summer Games in Rio de Janeiro in 2016, he added: “All bets will be off as the price of tablets goes down.”

But perhaps the most important results for NBC’s business interests were its findings that the deluge of online viewing options did not cannibalize the coveted prime-time audience, Mr. Wurtzel said.

Sunday, August 12, 2012

Konami Employee Wins Gold Medal at Olympics

Have you been watching the Olympics? Here’s something you might not know about the gold medal winner in men’s individual all-around gymnastics: he works for Konami. Uchimara is an employee of Konami Sports & Life Co., a subsidiary of Konami that aims at “providing you an enjoyable and valuable time within your daily life through health and fitness,” according to message from the program’s representative director.

A post on Konami’s official site explains that Uchimara is one of three Konami employees who competed in the Olympics representing Japan, joining Koji Yamamuro and Yusuke Tanaka in gymnastics and Takuro Fujii in swimming. “Konami Sports & Life Co., Ltd. would like to congratulate Uchimura on this great accomplishment, and extend appreciation to his many supporters and fans,” the blog post reads. “Konami will continue to aid in the further development and popularization of sports.”

You can watch Uchimara's performance at the Olympics below:

Konami, of course, is famous for developing Metal Gear Solid in addition to Castlevania, Dance Dance Revolution and many more. More recently, Konami has been exploring social gaming partnerships in addition to expanding the company through ventures like Konami Sports & Life. The publisher’s upcoming slate includes Metal Gear Rising Revengeance and Castlevania: Lords of Shadow - Mirror of Fate.

Andrew Goldfarb is IGN’s associate news editor. Keep up with pictures of the latest food he’s been eating by following him on Twitter or IGN.

Monday, August 6, 2012

Konami Employee Wins Gold Medal at Olympics

Have you been watching the Olympics? Here’s something you might not know about the gold medal winner in men’s individual all-around gymnastics: he works for Konami. Uchimara is an employee of Konami Sports & Life Co., a subsidiary of Konami that aims at “providing you an enjoyable and valuable time within your daily life through health and fitness,” according to message from the program’s representative director.

A post on Konami’s official site explains that Uchimara is one of three Konami employees who competed in the Olympics representing Japan, joining Koji Yamamuro and Yusuke Tanaka in gymnastics and Takuro Fujii in swimming. “Konami Sports & Life Co., Ltd. would like to congratulate Uchimura on this great accomplishment, and extend appreciation to his many supporters and fans,” the blog post reads. “Konami will continue to aid in the further development and popularization of sports.”

You can watch Uchimara's performance at the Olympics below:

Konami, of course, is famous for developing Metal Gear Solid in addition to Castlevania, Dance Dance Revolution and many more. More recently, Konami has been exploring social gaming partnerships in addition to expanding the company through ventures like Konami Sports & Life. The publisher’s upcoming slate includes Metal Gear Rising Revengeance and Castlevania: Lords of Shadow - Mirror of Fate.

Andrew Goldfarb is IGN’s associate news editor. Keep up with pictures of the latest food he’s been eating by following him on Twitter or IGN.

Wednesday, August 1, 2012

Media Decoder Blog: Reporter Is Banished From Twitter After Post on NBC's Olympics Coverage

It all started with a little unbridled Olympic enthusiasm. Guy Adams, a Los Angeles-based correspondent for the British newspaper The Independent, started posting on Twitter how frustrated he was that NBC was delaying TV coverage of many of the most popular events of the Olympics until prime time.

He wrote, “Am I alone in wondering why NBColympics think its acceptable to pretend this road race is being broadcast live?” He continued with his gripes: “America’s left coast forced to watch Olympic ceremony on SIX HOUR time delay. Disgusting money-grabbing by @NBColympics http://t.co/bQxKCCdj”

Then Mr. Adams filed a post to Twitter that was heard throughout social media.

“The man responsible for NBC pretending the Olympics haven’t started yet is Gary Zenkel. Tell him what u think!” He ended his post with the work e-mail address of Mr. Zenkel. Soon he was retweeted and some angry followers added the hashtag #NBCFAIL.

Writing in The Independent, Mr. Adams said he discovered that his account had been suspended “for posting an individual’s private information such as private e-mail address.” But he stressed “I do not wish Mr. Zenkel any harm.”

NBC filed a complaint with Twitter; the two media outlets are collaborating to share the reaction of athletes and the public to the Games.

NBC issued a statement saying: “We filed a complaint with Twitter because a user tweeted the personal information of one of our executives. According to Twitter, this is a violation of their privacy policy. Twitter alone levies discipline.”

Mr. Adams declined to comment for this article. A Twitter spokeswoman said the company does not comment on individual users for privacy reasons.

Out of a sense of social-media solidarity, many on Twitter have been posting Mr. Zenkel’s e-mail address.

In his article, Mr. Adams shared an e-mail he sent to Rachel Bremer, Twitter’s head of European public relations.

“I’m of course happy to abide by Twitter’s rules, now and forever,” it reads. “But I don’t see how I broke them in this case: I didn’t publish a private e-mail address. Just a corporate one, which is widely available to anyone with access to Google, and is identical [in form] to one that all of the tens of thousands of NBC Universal employees share.”

Archie Bland, deputy editor of The Independent, wrote Monday afternoon that under those rules, Justin Bieber should also no longer be allowed on Twitter. Mr. Bieber recently briefly posted the phone number of someone who he said had hacked his friend’s account.

Tuesday, July 31, 2012

TV Sports: NBC Olympics Delay and Streaming Bring Complaints on Twitter

The past animosity rested on tape-delaying certain marquee sports into prime time. But now Twitter has turned into a fiery digital soapbox against NBC, as its users have merged their resentment over tape delay with problems viewing the live streams.

The outrage has been distilled, simply, into #nbcfail. It is difficult for now to determine if #nbcfail represents a tiny minority or is a sampling of a widespread problem.

NBC believes it is the former.

The ire of #nbcfail was stoked Sunday when Vivian Schiller, NBC’s recently hired chief digital officer, retweeted a message that said “the medal for most Olympic whining goes to everyone complaining about what happens every 4 yrs., tape delay.”

She approvingly added “+1” to the Twitter posting, which was written by Jonathan Wald, the executive producer of “Piers Morgan Tonight” on CNN.

Schiller, a former New York Times executive who resigned last year from NPR amid controversy, quickly became the corporate symbol of anger about tape-delaying sports and the opening ceremony. And she isn’t even in the sports division.

To a degree, she wasn’t wrong. Complaining about tape delay is an Olympic sport in its way.

But the fans aren’t wrong either in their dislike of tape delay, a vestige of 1960s Olympic television production pioneered by ABC’s Roone Arledge.

It has been an effective tool for all Olympic networks, which have rationalized its use with this mantra: we hold the marquee sports until prime time to harvest the highest rating and optimize our advertising so we can afford our ever-increasing rights fees.

But fans long upset with tape delay have reason to keep complaining. Major sports are always televised live. Why not the Olympics? And with the tools available to NBC — multiple networks and the Internet — an all-live Olympics is possible.

And in a digital age, aggrieved fans can take to social media to protest in a way that was never available until recently. And yet, even in a digital age, NBC’s Olympic economics are still based largely on prime time — and the returns so far from London are stellar: 40.7 million viewers for the opening ceremony and 28.7 million for the first night of competition Saturday. Are all those who hate tape delay not watching or are they reluctant parts of the audience, knowing there’s no other way to watch the Games?

Still, NBC cannot fully savor the success, at least not yet. By streaming all sports live to an audience more ravenous than ever for video content on computers, iPads and smartphones, NBC might have believed it had found a complaint cure-all. If no streams were held until the events aired on tape in prime time, how could anyone complain about delay? If fans absolutely had to see Michael Phelps swim live, they could see it. Up to 40 live streams are available at once. Such a fetching bonanza sounds ideal, doesn’t it?

But people want what they want when they want it — and they don’t want the video to freeze, skip, pixelate or buffer excessively. Some who wanted to watch Phelps race Ryan Lochte live (many hours before they raced, on delay, on NBC) were disappointed when the live streams seized up as if hexed by an NBC rival.

Twitter has lit up with similar complaints — some satisfied customers have tweeted, too — from fans who don’t want to hear that the trouble might be on their end: their broadband service’s bandwidth; the age of their computers and mobile devices; thunderstorms; the number of people in an apartment building also streaming; or interference in the ionosphere from Ryan Seacrest’s Freedom Tower-size pompadour.

NBC did nothing to caution fans that any of these problems might arise or that they might have an imperfect experience. Those helpful advisories should have been posted on nbcolympics.com next to where users sign in to access video. Perhaps nobody should have anticipated perfection; this is a huge undertaking that probably could not have been tested by millions of users to mimic the actual experience once the Games began.

Sunday, July 15, 2012

Advertising: NBC and Facebook to Announce Olympics Partnership

The virtuous circle is part of a collaboration, to be announced Wednesday, between NBCUniversal’s NBC Olympics division and Facebook, the social networking Web site.

Data from Facebook will inform television coverage on NBC and on the other channels that will carry portions of the Summer Games starting on July 27. The specific uses will vary, but there will be a “Facebook Talk Meter” occasionally shown on TV to reflect what is being said online.

“We know that a social conversation will surround the Olympics,” said Gary Zenkel, the president of NBC Olympics. The work with Facebook, he added, is part of the division’s plan to listen and to talk back.

The connections between television and social media have come a long way since 2008, when the world last gathered for a Summer Olympics. Then, Facebook had 100 million users; now, it is said to have 900 million. In the intervening years, the notion of a “second screen” — the TV being the first, the computer or phone being the second — has been commercialized; it’s normal now for TV shows to encourage viewers to chat online about the show while watching it.

Even without encouragement, some viewers are sure to be doing it anyway as the two mediums, TV and the Web, continue to inch closer and closer.

“Facebook has the attention of a large portion of the American audience,” particularly among younger demographics, Mr. Zenkel said in a telephone interview from London. He portrayed the Facebook collaboration as a piece of “our continuing efforts to reassemble the audience” that has fragmented in countless ways in recent decades.

Facebook and NBC Olympics executives said the arrangement was not an advertising deal, and they indicated that no money was changing hands. (NBC does not expect its Olympic broadcasts to turn a profit this year.) In effect, the companies will be marketing each other’s products, possibly encouraging even more simultaneous viewing and chatting.

“It’s terrific exposure,” said Andy Mitchell, a former executive at CNN who now manages partnerships at Facebook.

On Facebook, the NBC Olympics page will be frequently updated with what the companies call “exclusive content” for fans only, a common marketing maneuver. Fans will be able to let Facebook friends know that they are watching videos and reading articles on the network’s Olympics Web site, possibly encouraging more viewing and reading by their friends.

NBC will be streaming every Olympic event this summer on its Web site, though users will have to verify that they subscribe to a participating cable or satellite provider. It will add up to thousands of hours — a veritable hurdle for people who are trying to figure out what to watch. With that in mind, the ability to share on Facebook will be “a great way to discover new games, athletes and events,” Mr. Mitchell said.

Perhaps the more intriguing part of the partnership, for traditional television viewers, involves Facebook’s data-crunching about user conversations related to the Olympics. With the assistance of a small team of Facebook staff members in London, “NBC is going to turn that data into stories,” Mr. Mitchell said.

The television segments with the “Talk Meter” inspired by social media chatter will be shown in prime time and at other times of the day. “We think it will be very interesting and informative for our audience to let them know, from time to time, what is hot and what people are talking about” online, Mr. Zenkel said.

The prime-time broadcast on NBC will also promote a daily poll on Facebook about the Olympics. With tens of millions of viewers watching each night, the broadcast is some of the most valuable real estate on television. Mr. Zenkel said that the Facebook integration would come on “when the information warrants it and when it is compelling.”

There is a danger, of course, in talking about Facebook just for the sake of Facebook. But as many viewers (not to mention many television executives) have discovered over the last few years, Web sites like Facebook and Twitter can turn solitary viewing into something akin to a communal experience. Nielsen studies have shown that nearly half of tablet computer owners and smartphone owners use their devices while watching television daily. Checking sports scores is one of the top uses for both groups.

Online chatter around TV events is a trend most closely associated with Twitter, a smaller Facebook competitor. Twitter has worked with a variety of television networks to amplify the “second screen” behavior of users and viewers. In the spring, the company announced a multiyear collaboration with one of NBCUniversal’s competitors, ESPN, around major sporting events like the N.B.A. Finals.

NBC has not announced a deal with Twitter around its Olympics telecasts, but it is likely to do so before the Games start. In 2010, when the network televised the Winter Games in Vancouver, it introduced something it called a “Twitter Tracker” that visualized Twitter messages about the events. The tracker will be back this time, Mr. Zenkel said. And one can only imagine how many more messages there will be.

Thursday, July 12, 2012

Advertising: NBC and Facebook to Announce Olympics Partnership

The virtuous circle is part of a collaboration, to be announced Wednesday, between NBCUniversal’s NBC Olympics division and Facebook, the social networking Web site.

Data from Facebook will inform television coverage on NBC and on the other channels that will carry portions of the Summer Games starting on July 27. The specific uses will vary, but there will be a “Facebook Talk Meter” occasionally shown on TV to reflect what is being said online.

“We know that a social conversation will surround the Olympics,” said Gary Zenkel, the president of NBC Olympics. The work with Facebook, he added, is part of the division’s plan to listen and to talk back.

The connections between television and social media have come a long way since 2008, when the world last gathered for a Summer Olympics. Then, Facebook had 100 million users; now, it is said to have 900 million. In the intervening years, the notion of a “second screen” — the TV being the first, the computer or phone being the second — has been commercialized; it’s normal now for TV shows to encourage viewers to chat online about the show while watching it.

Even without encouragement, some viewers are sure to be doing it anyway as the two mediums, TV and the Web, continue to inch closer and closer.

“Facebook has the attention of a large portion of the American audience,” particularly among younger demographics, Mr. Zenkel said in a telephone interview from London. He portrayed the Facebook collaboration as a piece of “our continuing efforts to reassemble the audience” that has fragmented in countless ways in recent decades.

Facebook and NBC Olympics executives said the arrangement was not an advertising deal, and they indicated that no money was changing hands. (NBC does not expect its Olympic broadcasts to turn a profit this year.) In effect, the companies will be marketing each other’s products, possibly encouraging even more simultaneous viewing and chatting.

“It’s terrific exposure,” said Andy Mitchell, a former executive at CNN who now manages partnerships at Facebook.

On Facebook, the NBC Olympics page will be frequently updated with what the companies call “exclusive content” for fans only, a common marketing maneuver. Fans will be able to let Facebook friends know that they are watching videos and reading articles on the network’s Olympics Web site, possibly encouraging more viewing and reading by their friends.

NBC will be streaming every Olympic event this summer on its Web site, though users will have to verify that they subscribe to a participating cable or satellite provider. It will add up to thousands of hours — a veritable hurdle for people who are trying to figure out what to watch. With that in mind, the ability to share on Facebook will be “a great way to discover new games, athletes and events,” Mr. Mitchell said.

Perhaps the more intriguing part of the partnership, for traditional television viewers, involves Facebook’s data-crunching about user conversations related to the Olympics. With the assistance of a small team of Facebook staff members in London, “NBC is going to turn that data into stories,” Mr. Mitchell said.

The television segments with the “Talk Meter” inspired by social media chatter will be shown in prime time and at other times of the day. “We think it will be very interesting and informative for our audience to let them know, from time to time, what is hot and what people are talking about” online, Mr. Zenkel said.

The prime-time broadcast on NBC will also promote a daily poll on Facebook about the Olympics. With tens of millions of viewers watching each night, the broadcast is some of the most valuable real estate on television. Mr. Zenkel said that the Facebook integration would come on “when the information warrants it and when it is compelling.”

There is a danger, of course, in talking about Facebook just for the sake of Facebook. But as many viewers (not to mention many television executives) have discovered over the last few years, Web sites like Facebook and Twitter can turn solitary viewing into something akin to a communal experience. Nielsen studies have shown that nearly half of tablet computer owners and smartphone owners use their devices while watching television daily. Checking sports scores is one of the top uses for both groups.

Online chatter around TV events is a trend most closely associated with Twitter, a smaller Facebook competitor. Twitter has worked with a variety of television networks to amplify the “second screen” behavior of users and viewers. In the spring, the company announced a multiyear collaboration with one of NBCUniversal’s competitors, ESPN, around major sporting events like the N.B.A. Finals.

NBC has not announced a deal with Twitter around its Olympics telecasts, but it is likely to do so before the Games start. In 2010, when the network televised the Winter Games in Vancouver, it introduced something it called a “Twitter Tracker” that visualized Twitter messages about the events. The tracker will be back this time, Mr. Zenkel said. And one can only imagine how many more messages there will be.

Sunday, July 8, 2012

Social Media Is the Message for Olympics

PARIS — Citius, altius, fortius? LOL.

At the Olympic Games in London, set to begin this month, the official motto of “swifter, higher, stronger” will be supplemented by a new label. If some marketers, fans and athletes have anything to say, these Games will be the first Social Media Olympics — the “Socialympics,” as some are calling them. Even the Olympic movement, which sometimes steps into the future with great caution, has warily accepted the idea.

As befits an event surrounded by superlative athletic, logistical and marketing feats, there is a bit of exaggeration in this description. The biggest social media platforms have been around for several previous Olympics, including the Beijing Summer Games of 2008 and the Vancouver Winter Games of 2010. Twitter was founded in 2006, YouTube in 2005 and Facebook in 2004. Broadly defined, social media go back even further: Blogging dates at least to the 1990s.

But every Olympics needs a story line, preferably a “first.” Thus, the Athens Games of 2004 took the Olympic movement back to its ancient home. The Beijing Games carried the torch to a large, previously untapped market. In Britain, a midsize country that has been host to the Games before and where people’s enthusiasm for the event appears to be lukewarm, there is a new narrative.

“Just as every new election is now called a social media election, every Olympics is now a social media Olympics,” said Stanislas Magniant, a social media expert at MSLGroup, a public relations agency, in Paris. “But this is going to be vastly bigger in scale and magnitude.”

There are several reasons for this. First, summer Olympics are much more widely followed than their winter counterparts, so the Vancouver Games did not register in the same way in the social media stakes.

And uncertainty about Chinese censorship of the Internet may have curbed social media activity before and during the Beijing Games.

In the four years since the Beijing Games, use of social media platforms has surged. Facebook has gone from about 100 million active users to about 900 million, Twitter from six million to about 150 million. Many more people now have smartphones, so they can react immediately to something they have seen in a stadium, arena, court, pool, ring or velodrome. Clearly the London Games will be tweeted, tagged, liked, blogged, mashed and rehashed like no previous Olympics.

All of this has created opportunities for the Olympic organizers, sponsors, participants and spectators. At the Beijing Games, the Olympics organizers did not even have a coordinated social media presence. This time around, there is an “Olympic Athletes’ Hub,” to help fans find and follow competitors’ Twitter feeds and Facebook pages. The International Olympic Committee also has its own Twitter account and Facebook page, as well as separate areas for the public and the news media.

“We are at a dawn of a new age of sharing and connecting, and London 2012 will ignite the first conversational Olympic Games, thanks to social media platforms and technology,” Alex Huot, the I.O.C.’s head of social media, said via e-mail.

Athletes have taken to Twitter and Facebook with considerable enthusiasm. Rare is the Olympic competitor who does not have a Twitter account, monitored and updated 24 hours a day, either in person or via an agent.

Olympic sponsors are perhaps even more active. Take Procter & Gamble, the giant producer of a range of consumer products. P.&G. has unleashed a far-ranging social media initiative, as part of a broader marketing campaign called “Thank You, Mom,” which highlights the behind-the-scenes roles that mothers play in the lives of Olympic athletes — and in the lives of lesser mortals.

While the campaign began with a television advertisement, it quickly developed into a social media phenomenon. The video of the ad has been watched 25 million times on YouTube and other online video sites, the company says; separate “momumentaries,” featuring individual Olympic mothers’ stories, have been viewed seven million times. A Facebook application lets people upload content and send thank-yous to their own mothers.

“For a brand that has spent shedloads of money to sponsor the Olympics, how they activate that is a critical question,” said Anthony Burgess-Webb, a founder of Sociagility, an agency in London that analyzes brands’ social media activities. The company has created a “London 2012 Social Scoreboard ,” showing how the Olympic sponsors stack up, according to a variety of marketing criteria; P.&G. has been consistently on top. “Clearly any marketer would be dumb to miss the social media piece.”

All this sharing and connecting has also created some new headaches. There is grumbling, for instance, about the restrictions that the organizers of the Games have imposed on this most freewheeling of media formats.