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Jens Mortensen for The New York TimesIn the early 1960s, Duane Pearsall tinkered in his engineering lab with a machine he called a “static neutralizer” — an ion generator designed to control static electricity in factories and photo labs. But when one of his technicians lit up a cigarette, a meter measuring the ions went haywire. Pearsall realized he’d just hit on a low-cost, low-power method for sniffing smoke. During the next decade, he and his team developed the SmokeGard, which hung from the ceiling and made a noxious noise whenever it sensed a fire. Soon, smoke detectors were in most homes in America and had saved hundreds of lives. Yet they could also be irritating. “You have no way of knowing whether it’s operational unless you set fire to your house,” wrote one newspaper humorist in 1977 of a cheap smoke detector he bought in a local store. “Merely holding the smoke detector in your lap while you watch Farrah Fawcett-Majors is not a true test.”
You can now push a button on smoke alarms to test whether they’re working, but the button is usually out of reach. The plastic puck, so perversely hard to control, has inspired several anti-fan pages on Facebook. Hundreds of people shared their rage at the way when the battery runs low it would chirp merrily as you lay in bed wishing it would die. “You’d hear it in the middle of the night: beep, beep,” says Tony Fadell, an industrial designer known for his work at Apple on the iPod. “Then the family comedy would ensue.” In 2010, Fadell co-founded a company called Nest to take aim at what he calls the “unloved object” in our homes. The smoke detector struck him as an obvious target for redesign. Fadell and his team noted that people particularly resented the way smoke detectors bully us in the kitchen — it feels as if we’re being shrieked at by an unreasonable husband or wife. “You’re like, ‘I’m just burning the toast!’ ” Fadell says. A new device had to be able to distinguish a wisp of smoke from a dangerous fire. In a nonemergency, it needed to tell you, “ ‘Hey honey, I smell something,’ ” he says. And so his Nest Protect alarm reacts to cooking smoke with a suitably low-key alert, saying, “Heads up!” in a woman’s voice. To turn off the alarm, you wave your hand underneath it or control it with your phone. That, says Fadell, is like telling the machine, “Honey, I got this.” The Nest Protect has many moods, which it conveys with a blush of colored light: “When it glows green, it’s saying, ‘Everything’s working just fine.’ If it glows yellow, you just wave at it, and it will say, ‘Batteries are low,’ ” according to Fadell. But this cheerful smoke detector costs almost 10 times as much as the cranky plastic disc you can pick up from the hardware store. And — heads up! — if you neglect its batteries, the Nest Protect will eventually start chirping in the night, just like all the others. AIR-QUALITY CONTROL Mark Belinsky invented a “smart air monitor” called the Birdi that sniffs for smoke and also reports on pollutants and allergens in the home; it has just become available for preorder. How did you hit on this idea? In the aftermath of Hurricane Sandy, my grandmother was heating her home with her gas stove, releasing dangerous amounts of carbon monoxide into the air. I wanted a device that would call her to explain the danger and would also warn me. Nothing like that exists, and so in May my friend and I built the prototype at the Big Apps hackathon in New York. We lit a fire underneath a circuit board, and then everyone in the audience who had signed up for our app got a phone call telling them there was an emergency. People were excited because they saw this idea could work. From there, the orders started rolling in. You’ve designed the Birdi so it will monitor the air pollution in the room, as well as sniffing for smoke and carbon monoxide. Why? We thought it could do more. Of course it’s there to detect smoke, but why not have it also sense everyday problems and make my life better? It should be able to detect particulate matter and tell you not only what’s in your house, but also what’s in the neighborhood and your city. And how’s your grandmother doing? Things turned out O.K. for her. Once the lights came on, so did her heat.
Nick Wingfield contributed reporting.
This article has been revised to reflect the following correction:
Correction: August 7, 2013
An earlier version of this article misstated the title of Glenn Kelman. He is the chief executive of Redfin, not the founder.
The Twitter account of The Associated Press was among many recently hacked.At Facebook’s headquarters in Palo Alto, Calif., are stark white posters with bright red statements like “Done is better than perfect” and “Move fast and break things.”
These disruptive philosophies embody the spirit not just of Facebook but of Silicon Valley. Yet today, when technology companies have become the prime targets of rogue governments and hackers, the ideologies that drive these companies to provoke could end up disrupting these companies.
Conversely, the signs sitting in security research firms across the country warn, “Carelessness causes security incidents.”
Although technology companies say they take security seriously, protecting their customers seems to come second to announcing new products. Take Twitter, where people’s accounts are frequently hacked. In the last few months alone, this has happened to Burger King, BBC, NPR, The Associated Press and a slew of celebrities and users. In that time, Twitter has proudly announced updates to features on its mobile and desktop apps, introduced a music Web site and redesigned its company blog. But it still hasn’t released two-factor authentication, a security tool used by the rest of the industry to deter hackers.
Although Twitter declined to comment, I’m sure most of the people on the site who have seen their accounts pilfered over the last several years would rather have two-factor authentication than a shiny new Twitter blog.
One solution is a bill crawling through Congress over the last two years, the Cyber Intelligence Sharing and Protection Act, known as Cispa. The bill would make it easy for tech companies to share information about computer security threats with government agencies, helping fortify against cyberattacks.
But privacy groups say that Cispa is not a solution to the problem, and that instead it hands the highly sensitive personal data we want protected to the government.
“It has to be the obligation of these tech companies to build in security from the very beginning before we start moving into solutions about bringing the government into the private sector,” said Leslie Harris, president and chief executive of the Center for Democracy and Technology, a Washington-based advocacy group financed by a broad coalition of technology and telecommunication companies. “You want to see these very innovative companies step up and become the leaders in security solutions first.”
Cispa’s creators and defenders see it differently. They argue that companies are not simply fortifying against a child in his bedroom who is trying to get into their servers for fun. Today’s hackers hail from foreign governments like those in China, Syria and Estonia, and are adept at getting what they want.
Representative Mike Rogers, Republican of Michigan and the chairman of the House Intelligence Committee, who was one of the authors of Cispa, recently said that “our government, our industries and your personal information will be subjected to hundreds of thousands of attempts at hacking” in a single day. “We are in a stealthy cyber war in America. And we’re losing.”
He thinks the government can solve that problem.
Kelsey Knight, director of communications for Mr. Rogers, said in a phone interview that Cispa could stop “90 percent of the current security breaches” that happen today. “Then, in reverse, these companies would be able to share their threat of information and code back to the government and that will add to the list of zeros and ones that we can keep defending against together.”
Ms. Knight noted that start-ups cannot defend themselves against today’s advanced attacks because the cost can be hundreds of thousands of dollars. She said Cispa and other government groups can help.
One thing is clear: today’s tactics are not working.
During the State of the Union address this year, President Obama cited the need to protect “national security” and “privacy” while defending against cyber attacks. The president has also been meeting with chief executives to discuss ways to combat the threat of computer warfare and corporate espionage.
Cispa, now in the Senate, could take months, if not years, if it is to emerge at all from Congress. Until then, advocacy groups believe it falls to the start-ups to put more effort into security.
“The ‘move fast and break things’ philosophy is not a philosophy that has necessarily been good for our privacy,” Ms. Harris said. “I certainly believe that government and companies should be working together, but information sharing is just a very small part of the cyber security puzzle. It’s companies investing the resources to strengthen their own security first.”
Maybe it’s time for companies in Silicon Valley to replace those posters with ones that say, “Move slowly and protect your users.”
E-mail: bilton@nytimes.com