Troy Ave Drops NSFW Video for 'Everything' Featuring Pusha T

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Rapper Troy Ave is still promoting his celebrated effort ‘New York City: The Album’ with a titillating new video for his latest single, ‘Everything’ featuring Pusha T. Fair warning: the clip is very NSFW.

The sizzling-hot video, helmed by Rob Dade, features the Brooklyn rhyme-slinger and G.O.O.D. music artist drenched in red-and-blue hues spitting rhymes about their former lives as street hustlers.

For the fellas (and maybe for some of the ladies), there’s plenty of eye candy to hold your attention. All of the models are naked in body paint as they twerk and swivel their hips to the infectious track by DJ Uneek.

Overall, it’s another decadent video from the BSB leader, much like his previous visuals for ‘Show Me Love‘ and ‘Hurt.’

Stick around for the ending to see Troy Ave perform another standout track from the LP, ‘Divas Dimes.’

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Noted: On a Phone App Called Tinder, Looks Are Everything

Rather, the action is happening on a new smartphone app, and no, it isn’t Grindr.

“Anytime I’m at a dinner or an event, social or business, people are buzzing about Tinder,” said Erica Berman, 28, an events planner in Manhattan who said that she uses the app several times a day.

Ms. Berman is not alone. Technology has hit a new level of shallow, and New York’s 20-somethings are embracing it full speed.

Introduced to college campuses in September, Tinder taps into the most superficial aspect of the dating scene. After downloading the app and selecting their gender, location and whether they like men or women (or both), users swipe through a stack of profile photos (left for “nope,” right for “liked”), based on little more than the person’s appearance. If two users “like” each other, they can proceed to have an online conversation.

Tinder has been compared to Hot or Not, the once-popular photo rating site, as reimagined in the age of Facebook. Indeed, the app is linked to a user’s Facebook account, automatically pulling in a person’s profile, photographs and mutual friends.

“You don’t have to fill out a profile, you don’t have to put in info — you just have to like the way someone looks,” said Anne Ryan, a 23-year-old project manager in the West Village, who was introduced to Tinder over brunch. “Besides, if I don’t think someone is hot, or if they don’t think I’m pretty, no one ever finds out.”

Unusual for a dating app, Tinder appeals to men and women, homosexuals and heterosexuals. That was by design.

“Irrespective of preference, Tinder solves a basic human need, which is to meet and connect with new people,” said Sean Rad, 26, who started Tinder with Justin Mateen, also 26. “In the real world, you see someone’s face and you decide if you have an attraction to them.”

In the seven months since Tinder was released to iPhone users, the app has logged 2.4 billion profile ratings and 21 million matches, said Mr. Mateen, a high-tech entrepreneur who lives in Los Angeles.

To those who criticize the app for prizing looks over compatibility, Mr. Mateen noted that “approximately 70 percent of those matches have resulted in a two-way conversation.” Moreover, he said, the company has received six videos of couples who met on Tinder and are now engaged.

Jesse Morris, 25, a handsome marketing executive in Murray Hill, said that he won’t be getting engaged anytime soon, but he uses Tinder to cast a wider net. “Bars don’t attract everyone, and when you’re in a bar, all the best-looking girls are under a magnifying glass from every guy,” he said. “Because Tinder requires its users to independently indicate interest, you don’t need to work through that competition and clutter.”

Mr. Rad and Mr. Mateen would agree. They aren’t just the founders of Tinder, they are users, too.

“Justin met the girl he is dating pretty seriously right now on Tinder,” Mr. Rad said about his co-founder. “He is embarrassed to say the serious part.”

Gadgetwise Blog: App Smart Extra: Keeping Track of Everything You Own

You will enjoy this week’s App Smart column if you’re detail-obsessed and like to keep track of your possessions, because it is all about home-inventory apps.

Inventory Droid is one more popular full-featured home inventory app for devices using the Android operating system. Like many of its type, it lets you log all the salient details about your items, like brand and price, and you can also associate a photo with the entry. It can read bar codes, which can help you quickly locate an item’s entry in the database.

The app has several extras, like an alert to remind you that you’ve lent an object to someone. It’s even slightly more attractively designed than the average Android app. The main drawback may be the $4.99 price.

If the idea of logging every single item in your home seems like overkill, but you would still like to catalog your extensive and expensive DVD archive, then Movie Collection and Inventory, costing $3.99 on Android, is the app for you. It’s designed to be straightforward to use, and though it may appear overly simple at first glance it does pack in a lot of features, including the ability to add photos of your DVD boxes, to rate each movie and to log the number of times you’ve watched each one.

The app can also read bar codes, so you can quickly scan a DVD’s bar code and find its entry in the database you’ve created. However, the app is very tightly limited to just creating inventories of your movies.

For Windows Phones, one popular app in this category is HomeCloud. It’s more photo-centric than rival apps, but still lets you log all the various details of your possessions, like serial number and price. The app allows you to back up your archive to Microsoft’s SkyDrive (which may be handy if your smartphone itself is damaged or lost!) and it costs just $1.49. It may not be quite as sophisticated as rival apps on Android or iOS, but it is attractively designed.

These apps may be useful for keeping track of items in your home or items you loan to a friend. And if there’s a theft or some other disaster they’ll be handy for an insurance claim. If you’re mainly concerned about logging your library of valuable books or a wardrobe of expensive clothes, a quick search of the app stores show many different options. Give them a whirl and see if they fit your needs.

Quick call

Wahwah is a new free streaming music app in the iTunes App Store that, like other apps of the same type, offers prearranged song selections to match your activities like working in the office or exercising in the gym. But it also includes a very novel social networking trick, which lets you not only see what music your friends are listening to, but lets you listen to the same songs at the same time.