Sunday, September 1, 2013

Corner Office: Francisco D’Souza of Cognizant, on Finding Company Heroes

Q. What were some early lessons for you?

A. I was very fortunate in my upbringing. My father was a diplomat, and so, until I was 18, we traveled to a new country every three years. After finishing high school in the Caribbean, I wound up in Hong Kong when I was 18. We realized that there were few universities that taught in English, and so I went to one in Macau that focused on working professionals. I went to school at night and on weekends.

My days were free, and I got a job as a bank teller. It was a small bank, and they still used a punch-card system. I had taught myself as a teenager how to program. I went to the branch manager and told him he ought to consider new technology. He said: “Fine. Help me figure it out.” We bought a computer. We wrote the software, and I wound up supervising a couple of people when I was 19.

Q. I can imagine that some kids would resent moving to a new country every three years.

A. I was somewhat indifferent to it because I expected it, and I knew nothing else. In hindsight, I wouldn’t do it any other way. It really did shape who I am today.

Q. In what sense?

A. We learned how to love the world. There’s this great richness of diversity, yet people are far more similar than they are different. You’re not as likely to learn that when you grow up in one town, in one environment, in one culture or in one country.

The second thing is that it was an environment of scarcity in many ways, because my parents weren’t particularly affluent. You learn how to find opportunities where they don’t exist and capitalize on them. You have to find ways to make the most of everything, from the littlest things to the biggest.

Q. What are some leadership lessons you’ve learned during your career?

A. We started Cognizant in 1994, and there was a period early on when I personally knew everyone in the company. Now we have 160,000 employees, and there were several personal and rapid transitions over that time.

The lesson I learned is that when you have to evolve that quickly as a person, you need to be aware of two things. One is personal blind spots and the other is personal comfort zones. Those two things can be real gotchas.

It’s very hard to see your blind spots, by definition, and it’s very easy to fall into comfort zones, because people like patterns and a sense of familiarity. I’ve tried consciously to say, “What are the tools I can use to identify these blind spots and push through comfort zones?” And I always tell myself that if I wake up in the morning and feel comfortable, I’m probably not pushing myself hard enough.

Q. And what are the tools to help you see your blind spots?

A. One is just talking to other leaders. The conversations with them help me because they are, in a sense, a mirror — I can assess what I think they’re doing well, and where I think their blind spots are. It’s easier to see someone else’s blind spots than it is to see your own, of course, and you can use that to reflect on what your own blind spots are.

I also learned a lot from the people who work for me. Before I took over as C.E.O. in 2007, the board gave me the benefit of some time. I worked with a coach for a while, and he talked to about 20 people who worked for me, above me and around me, and to my board. It was difficult feedback, but very enlightening. That helped me identify a couple of my blind spots.

Q. Can you share one?

A. There was a lot of feedback from my team that people had confidence in my ability, but they also said that when I criticize something they’ve done, the weight of that is very pronounced and significant. It made me understand that the weight of my words was a lot heavier than I gave myself credit for, and it led me to be much more thoughtful and measured in how I give feedback.

Q. What’s unusual about your culture?

A. We’ve organized the company in a way to make sure that we continuously delegate and empower people on the front lines. As we got bigger, we would take larger units and break them down into smaller units and give individuals a sense of ownership, creating very clear success metrics around those individuals.

But when you decentralize and empower, you have to make sure you don’t wind up with lots of microcultures, because every leader, every manager, puts his or her stamp on the culture. Culture gets passed along not by writing it down, but through the rituals you have in the organization, the legends you refer to, and the heroes of the organization. So we institutionalized a set of things to create rituals, heroes and legends.

For example, we have a tradition of naming the associate of the year — we use a process in each region to find the single associate who contributed well above and beyond and, through his or her actions, exhibited the traits of the culture that we thought were important. We similarly institutionalized a ritual that we called the project of the year. And we rent stadiums around the world and bring all the employees and their families for a celebration, with entertainment and awards.

Q. How do you hire?

A. I’m looking for passion. The person I’m hiring needs to have passion for what they’re doing, and they need to understand where that passion comes from. They need to be in touch with that. You need to know what drives you.

And you need somebody who’s got just raw smarts and talent and an innate ability to learn. Because the thing about functional expertise is that unless you’re in some very specific area, almost everything that we need to do our job becomes obsolete quickly, and the half-life of knowledge is becoming shorter and shorter. So do you have the personal agility to continuously renew those skills, to reinvent yourself?

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